Four Loko has the same amount of alcohol as four or five beers. Packaging that compares Four Loko states, falsely, that the alcohol content is the same as just one or two beers. The beverage is a popular energy drink, but packaging will now be changed under a settlement with the Federal Trade Commission.
The Federal Trade Commission has determined that Four Loko is highly alcoholic.
“Deception about alcohol content is dangerous to consumers, and it’s a serious concern for the FTC,” said David Vladeck, director of the FTC’s Bureau of Consumer Protection.
Phusion Projects LLC has agreed to start selling Four Loko in resealable containers and place a warning on packages about the true alcohol content of the drink.