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Breathable Energy: New Product Worrisome

New York Senator Charles Schumer has asked the Food and Drug Administration to review a product marketed as “breathable energy.” Aeroshot Pure Energy is a combination of caffeine and B vitamins that dissolves in the mouth. Each tube contains 100 milligrams of caffeine and will be sold for about $3 dollars.

The company is saying the product as easy to use, and can fit in a pocket or carry-on luggage. Schumer’s fear is that the product will lend itself to being mixed with alcohol. In a statement to the press, Schumer called Aeroshot Pure Energy a “club drug” that is “designed to give users the ability to drink until they drop.”

“It’s a very clever marketing, obviously reaching out to young people who consume energy drinks,” said Bruce Goldberger, professor and director of toxicology at the University of Florida. “If you put this into the wrong hands, it could have serious consequences.”

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